Trends tend to be fascinating — I think most of us are inherently interested in what other people are buying — and if you’re paint-obsessed like me, it’s fun to keep an eye on Benjamin Moore’s bestsellers page.
The company updates this list frequently, and colors jostle for position. Two months ago, for example, Benjamin Moore Merlot Red and Moroccan Red were bestsellers; today, they’ve been pushed aside in favor of Deep Rose and Hodley Red.
Some warhorse colors remain perennially popular, though, including straight-up Benjamin Moore Red 2000-10.
I couldn’t find any good interior shots of Red, but the color is very to similar to Benjamin Moore Million Dollar Red.
Another bestseller is Benjamin Moore Raspberry Truffle, which is used in the upper left portion of this bookcase, below. The center stripe is Benjamin Moore Arroyo Red:
The right corner of the bookcase is painted two shades: Benjamin Moore Exotic Red in the lower part, and Benjamin Moore Million Dollar Red in the upper. The vintage Paul McCobb chairs are painted Benjamin Moore Aruba Blue.
Arroyo Red is very similar to Benjamin Moore Dinner Party, another bestselling red:
Below is Benjamin Moore Spanish Red, from a photo shoot I produced (!!):
Benjamin Moore Moroccan Red (which I wrote about here) is beautiful. In the room below it was applied in lacquer:
More Benjamin Moore Moroccan Red:
Benjamin Moore Caliente:
Benjamin Moore Merlot Red:
Benjamin Moore Deep Rose (similar to Merlot Red):
 |
| Credit: Tom Stringer Design Partners |
Benjamin Moore Garrison Red:
Three bestselling reds — Benjamin Moore Hodley Red, Sweet Rosy Brown, and Boston Brick — are all very similar. Here’s Boston Brick in a kitchen, paired with Benjamin Moore White Dove (which I wrote about here) on the columns and trim in the foreground:
Boston Brick is a close match to Benjamin Moore Burnt Russet, below:
A few of my favorites
Benjamin Moore Heritage Red was a designer favorite and unfortunately has been discontinued, but if you ask for it at the paint store, they might still have the formula stored electronically. [Update: Alert reader Dennis informed me that Benjamin Moore has brought back Heritage Red, and it’s true! Find it here.]
The closest matches to Heritage Red I can find among Benjamin Moore’s offerings are Ruby Red and Vermilion.
Designer Ken Fulk used Benjamin Moore Heritage Red on the front door of this San Francisco Victorian:
Designer Christopher Maya used Heritage Red on the bookcase in this dining room, below. The fabulous blue velvet is Nigel by Ralph Lauren.
Designer Miles Redd used Benjamin Moore Heritage Red in high-gloss oil on these closet shelves:
This kitchen island, below, is painted Heritage Red; the cabinets are Benjamin Moore Homestead Green, and the ceiling is Benjamin Moore Palladian Blue:
Another favorite of mine is Benjamin Moore Salsa. I’ve had a thing for this color ever since seeing it here:
 |
| Credit: Lonny |
Benjamin Moore Rhubarb looks terrific on this door:
 |
| Credit: Klopf Architecture |
 Benjamin Moore Bull’s Eye Red is another favorite of mine:
 |
| Credit: Lonny |
Another photo of Bull’s Eye:
Below, chairs are painted Benjamin Moore Vermilion and the walls are painted Benjamin Moore Iron Gate:
And finally, Benjamin Moore Salsa Dancing:
Room Lust 
Comment away