Benjamin Moore’s bestselling red paint colors

Trends tend to be fascinating — I think most of us are inherently interested in what other people are buying — and if you’re paint-obsessed like me, it’s fun to keep an eye on Benjamin Moore’s bestsellers page.

The company updates this list frequently, and colors jostle for position. Two months ago, for example, Benjamin Moore Merlot Red and Moroccan Red were bestsellers; today, they’ve been pushed aside in favor of Deep Rose and Hodley Red.

Bestselling red paint colors, via #RoomLust

Some warhorse colors remain perennially popular, though, including straight-up Benjamin Moore Red 2000-10.

I couldn’t find any good interior shots of Red, but the color is very to similar to Benjamin Moore Million Dollar Red.

Bestselling red paint colors, via #RoomLust
Below, two shots of Benjamin Moore Million Dollar Red:
The best Benjamin Moore red paint colors, via #RoomLust
Archer & Buchanan Architecture
The best Benjamin Moore red paint colors, via #RoomLust
Design by Claire Bigbie; photo by Timothy Griffith

Another bestseller is Benjamin Moore Raspberry Truffle, which is used in the upper left portion of this bookcase, below. The center stripe is Benjamin Moore Arroyo Red:

The best red paint colors, via #RoomLust
Design by Jessica Helgerson

The right corner of the bookcase is painted two shades: Benjamin Moore Exotic Red in the lower part, and Benjamin Moore Million Dollar Red in the upper. The vintage Paul McCobb chairs are painted Benjamin Moore Aruba Blue.

Arroyo Red is very similar to Benjamin Moore Dinner Party, another bestselling red:

Bestselling red paint colors, via #RoomLustBelow is Benjamin Moore Spanish Red, from a photo shoot I produced (!!):

Benjamin Moore Spanish Red, via Sarah Karon #RoomLust
Design by Chele Isaac; photo by Lukas Keapproth

Benjamin Moore Moroccan Red (which I wrote about here) is beautiful. In the room below it was applied in lacquer:

The best red paint colors, via #RoomLust
Design by Inson Wood; photo by Peter Rymwid

More Benjamin Moore Moroccan Red:

The best red paint colors, via #RoomLust
Design by Inson Wood; photo by Peter Rymwid

Benjamin Moore Caliente:

Bestselling red paint colors, via #RoomLust
benjaminmoore.com

Benjamin Moore Merlot Red:

Benjamin Moore Merlot Red, via #RoomLust
House Beautiful

Benjamin Moore Deep Rose (similar to Merlot Red):

Benjamin Moore Deep Rose, roomlust.blogspot.com
Credit: Tom Stringer Design Partners

Benjamin Moore Garrison Red:

Bestselling Benjamin Moore reds, via #RoomLust
Nelson Wilson Interiors

Three bestselling reds — Benjamin Moore Hodley RedSweet Rosy Brown, and Boston Brick — are all very similar. Here’s Boston Brick in a kitchen, paired with Benjamin Moore White Dove (which I wrote about here) on the columns and trim in the foreground:

Benjamin Moore White Dove + Boston Brick, via #RoomLust
Kaleidoscope Color Consulting

Boston Brick is a close match to Benjamin Moore Burnt Russet, below:

Bestselling red paint colors, via #RoomLust
Lake Country Builders

A few of my favorites

Benjamin Moore Heritage Red was a designer favorite and unfortunately has been discontinued, but if you ask for it at the paint store, they might still have the formula stored electronically. [Update: Alert reader Dennis informed me that Benjamin Moore has brought back Heritage Red, and it’s true! Find it here.]

The closest matches to Heritage Red I can find among Benjamin Moore’s offerings are Ruby Red and Vermilion.

Designer Ken Fulk used Benjamin Moore Heritage Red on the front door of this San Francisco Victorian:

Best red paint colors, via #RoomLust
House Beautiful

Designer Christopher Maya used Heritage Red on the bookcase in this dining room, below. The fabulous blue velvet is Nigel by Ralph Lauren.

Best red paint colors, via #RoomLust
Design by Christopher Maya; photo by Lucas Allen

Designer Miles Redd used Benjamin Moore Heritage Red in high-gloss oil on these closet shelves:

Benjamin Moore Heritage Red, via #RoomLust
Design by Miles Redd; photo by Thomas Loof

This kitchen island, below, is painted Heritage Red; the cabinets are Benjamin Moore Homestead Green, and the ceiling is Benjamin Moore Palladian Blue:

Benjamin Moore Palladian Blue kitchen, via #RoomLust
Historical Concepts

Another favorite of mine is Benjamin Moore Salsa. I’ve had a thing for this color ever since seeing it here:

Benjamin Moore Salsa, roomlust.blogspot.com
Credit: Lonny

Benjamin Moore Rhubarb looks terrific on this door:

Benjamin Moore Rhubarb, roomlust.blogspot.com
Credit: Klopf Architecture

 Benjamin Moore Bull’s Eye Red is another favorite of mine:

Benjamin Moore Bull's Eye Red, roomlust.blogspot.com
Credit: Lonny

 

Another photo of Bull’s Eye:

Best Benjamin Moore red paint colors, via #RoomLust
Design/photo by Winky Lewis

Below, chairs are painted Benjamin Moore Vermilion and the walls are painted Benjamin Moore Iron Gate:

Best Benjamin Moore red paint colors, via #RoomLust
Design/photo by Winky Lewis

And finally, Benjamin Moore Salsa Dancing:

White kitchen with painted red cabinets, via #RoomLust
Design by Melanie Coddington
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3 thoughts on “Benjamin Moore’s bestselling red paint colors

  1. Great post! One update though, Benjamin Moore brought back Heritage Red. I just purchased a new quart of it along with matching primer at my local retailer in SF in Nov. 2015.

  2. We LOVE ladybug red…I believe it’s similar to heritage red (that had been our first pick when looking at what to paint our dining room after we moved to our house in 2012, but it had been discontinued at the time). I was in a BM store recently and didn’t see LBR anywhere where it normally would have been on the paint chip cards…I hope THAT hasn’t been discontinued! We were hoping to one day use it in our downstairs half bathroom once we got it redone.

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